Are you imagining what is possible for your business? The picture in your head, is that what’s possible today, one year from now, or five years from now? These days we’re all spending a lot of time “reimagining.” This can be a scary process, and change can be hard. When I marvel at what others have been able to envision and drive to becoming a reality, I think of Amazon.
Amazon started as an online bookstore with “fast delivery” of three to five days. As the business grew and more people relied on them, they improved their service by offering Amazon Prime for a relatively small additional fee. This was a game changer for people who no longer had to wait for their items, because two days later they would arrive at their doorstep. Consumers were then able to rely on Amazon to provide almost anything they wanted, sometimes the very next day.
This was great for Amazon’s business. Since coming out with Prime, Amazon has again shrunk the delivery window to just two hours with Amazon Prime Now. This change now allows Amazon to ship fresh produce and other groceries, along with all of their other items, which is a far cry from being just “an online bookstore.”