Formulus Black Blog

Imagine What’s Next for Your Business

Are you imagining what is possible for your business? The picture in your head, is that what’s possible today, one year from now, or five years from now? These days we’re all spending a lot of time “reimagining.” This can be a scary process, and change can be hard. When I marvel at what others have been able to envision and drive to becoming a reality, I think of Amazon.

Amazon started as an online bookstore with “fast delivery” of three to five days. As the business grew and more people relied on them, they improved their service by offering Amazon Prime for a relatively small additional fee. This was a game changer for people who no longer had to wait for their items, because two days later they would arrive at their doorstep. Consumers were then able to rely on Amazon to provide almost anything they wanted, sometimes the very next day.

This was great for Amazon’s business. Since coming out with Prime, Amazon has again shrunk the delivery window to just two hours with Amazon Prime Now. This change now allows Amazon to ship fresh produce and other groceries, along with all of their other items, which is a far cry from being just “an online bookstore.”

Latency: 3-5 Days


Latency: 2 Days

Latency: 2 Hours

Imagine what is possible with Intel Optane PMem and access to a larger storage pool in a single server. Today, a single server can host three tiers of storage. With storage adjacent to the CPU, what can I do now with analytics? IDC projects huge growth in real-time data, which will represent nearly 30% of the datasphere by 2025 — up from 15% in 2017. By 2021, 60-70% of the Global 2000 will have at least one mission-critical real-time workload.

Ask yourself: which application that my organization relies on will need real-time data processing? Is it an existing “legacy” application that has been around for years? Is it a new cloud-based microservice that provides specific data? Or perhaps, is it a greenfield idea that is currently being architected?

In all cases, using DRAM or PMem as block storage in the memory channel can get you real-time access to the mission-critical data your company will rely on. With that in mind, now try to imagine what your business can be in five years, and what will be possible.

Brett Miller headshot

Brett Miller

Field CTO

Brett Miller is the Field CTO at Formulus Black, where he works with customers and partners to solve the business challenges of today and the next five years, as the need to securely manage I/O in the memory channel becomes more prevalent.